Adwords Ad Extensions 101

Google is always looking for new ways to display ad$, and what better way than turning a page with 8 ads, magically into a page with up to 28 ads. In a nutshell, Ad Extensions expand on traditional Adwords text ads by adding additional information about your business like Address, Phone Number, Product Images, Prices, Descriptions or Additional Text Links.

Dear WPLG (@talkto10) What have you been smoking?

Don’t get me wrong, I’m all for traditional media expanding into new media. And there are tons of wonderful examples of people doing it right. They engage with other users, they retweet and they follow. But this is an example of how @talkto10 is doing it wrong.

Facebook Ads 101 – How to Set up and Track Facebook Ads

I’ve been using Facebook Ads for a little less than a year now. And contrary to my initial thoughts and most of the posts I’ve read about them, they have worked out pretty good for me and my clients. Just to be clear, it has nowhere near the scale or robustness of Google Adwords, but [...]

Barack Obama & John Mccain: A 2008 Presidential Election Search and Social Marketing Analysis

As of September 2008, TNS Media Intelligence estimated that the candidates have spent an estimated $7 million in online advertising and estimated $300 million on TV since February of 2007. To put it in perspective, the 2008 Presidential election online ad spend was just over 2 percent of the traditional media spend for the same period of time, compared to an estimated 7 percent of total ad spending in the US. So on pure percentages, these presidential campaigns spent less per dollar than the average US spend.

Free Online Resources For Finding Missing Persons Using Social Media

This is a first in a series of guest posts by Yogini. Detailing how to use Social Media to raise awareness for charitable causes. In the coming posts I will go into much more specific detail on tips and techniques used to do this.

Over the last 15 months, I have been using the Internet, specifically [...]