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Understanding The Google Caffeine Search Index & Algo Update - Google NEVER rests and now, I know why – it’s all that Caffeine! In their continuing quest for world dominance, they have made a pretty significant recent update for their core product – search. Before we even get into the updates, can I just say that with close to ten years in the industry, I’ve […]
Online Marketing Tips To Grow Your Small Business - I think the thing that I love most about the Internet is that it levels the playing field and allows small businesses to compete on a global level. Unlike in the real world, where the mom-and-pop shop has been replaced by the big, corporate store in your neighborhood, the Internet is a little more accommodating. […]
How To Use Twitter to Avoid a Online Reputation Disaster - Are you responsible for managing your company’s corporate Twitter account? Or, are you managing a Twitter account for your own small business? Whatever, your role, there’s SO much value in using Twitter as a reputation management and brand building. I think one of the things about social media that terrifies huge corporations is the loss […]
A Guide to Social Media Case Studies - I’m pretty sure that I don’t have to tell you how important social media has become to businesses. I believe that EVERY business, regardless of what vertical they operate in, can benefit from social media. Yet, there are many old school, traditional companies that are either not engaging in social media, or doing it wrong. […]
Opening The Pandora’s Box: Google Real Time Search - People have been talking about real-time search and what it means for a while now, so I thought I’d share some of my observations and a few well-researched opinions. Back in September, while I was at OMMA Global, I attended a session called “Can Real-Time Results Be Found in Real-Time Search?” It was an awesome […]
Adwords Ad Extensions 101 - Google is always looking for new ways to display ad$, and what better way than turning a page with 8 ads, magically into a page with up to 28 ads. In a nutshell, Ad Extensions expand on traditional Adwords text ads by adding additional information about your business like Address, Phone Number, Product Images, Prices, […]
Dear WPLG (@talkto10) What have you been smoking? - Don’t get me wrong, I’m all for traditional media expanding into new media. And there are tons of wonderful examples of people doing it right. They engage with other users, they retweet and they follow. But this is an example of how @talkto10 is doing it wrong.
Facebook Ads 101 – How to Set up and Track Facebook Ads - I’ve been using Facebook Ads for a little less than a year now. And contrary to my initial thoughts and most of the posts I’ve read about them, they have worked out pretty good for me and my clients. Just to be clear, it has nowhere near the scale or robustness of Google Adwords, but […]
Barack Obama & John Mccain: A 2008 Presidential Election Search and Social Marketing Analysis - As of September 2008, TNS Media Intelligence estimated that the candidates have spent an estimated $7 million in online advertising and estimated $300 million on TV since February of 2007. To put it in perspective, the 2008 Presidential election online ad spend was just over 2 percent of the traditional media spend for the same […]
Free Online Resources For Finding Missing Persons Using Social Media - This is a first in a series of guest posts by Yogini. Detailing how to use Social Media to raise awareness for charitable causes. In the coming posts I will go into much more specific detail on tips and techniques used to do this. Over the last 15 months, I have been using the Internet, […]