“Google Adwords is changing how high quality ads are selected for top positions above Google search results. ”
This is Google’s angle on why they are changing how our ads rank and how much we pay for the top spots. What this statement from Google actually translates into in laymens terms, is another method for them to to artificially raise our CPC ‘s for no apparent reason other than a whim.
To me, seems like just a ploy to trick the poor fools that will pay an already unreasonable amount in some industries, for the top 2 spots, into paying even more than they already do.
Seems like there is an internal campaign at Google to push everyones CPC up. I deal with 3 different reps for various accounts. Each one on a separate occasion in the last 2 weeks, gave me the same pitch about having to raise my CPC becuase of my Quality Score. ‘Oh”, I said to one of them, ” my Quality score is Great on those ad groups?” Her answer was quite amusing! She proceeded to tell me that the Quality Score on the interface is not the Quality Score they use in their Adwords algo. Obviously I was floored, and I asked her to elaborate, but of course she didn’t!
Anyways check out Google’s own words on this and tell me what you think!